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Panasonic | LUMIX would like to thank our customers who supported the S1 as early adopters by providing our new S1 Filmmaker upgrade (DMW-SFU2) for FREE. The promotion is eligible for any customers who purchased a LUMIX S1 from an authorized Lumix Dealer. To redeem the promotion please bring your Proof of Purchase to your authorized Lumix Dealer from which you purchased LUMIX S1 and they will provide the physical activation code at no cost. This offer also applies to new purchases of LUMIX S1 from an authorized Lumix Dealer by July 25, 2019. The S1 Filmmaker Upgrade (DMW-SFU2) is expected to be released by Panasonic by the end of July and redemption can be completed at this time. Limit 1 S1 Filmmaker Upgrade per camera body.