From super zoom to super slim, the COOLPIX P600, S9700 and P340 offer new ways for users to express their creativity

Mississauga, ON, February 6, 2014 – Nikon Canada today announced the latest additions to its lineup of COOLPIX cameras, offering incredible optics and great performance. With easy-to-use features that boost creativity, the 60x zoom P600 provides super-long zoom lenses and the versatility needed to capture images and Full HD (1080p) videos both near and far. Additionally, the ultra- slim, 30x zoom S9700 and the powerful P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that help produce unrivaled sharpness and detail in their photos and Full HD videos,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Users will enjoy capturing amazing videos from a distance, and sharing unforgettable moments with family and friends instantly.”

High-power Zooms Allow Users to Get Closer Than Ever Before
COOLPIX P600: Pushing NIKKOR optics to new heights, the COOLPIX P600 boasts a 60x optical zoom from a wide-angle 24mm to an astonishing 1440mm (35mm equivalent) range, and can reach even further using Dynamic Fine Zoom*. Lens Shift Vibration Reduction (VR) image stabilization helps reduce the effects of camera shake, allowing users to capture clear photos from incredible distances. With built-in Wi-FiR 2, users can easily share amazing photos with family and friends by transferring images to a compatible smartphone or tablet and uploading them to their social networks.

In addition to photographing from a distance, the P600 lets the user compose the ideal photo or video from any angle by using a high-resolution (921k-dot) 3.0-inch (7.5cm) Vari-angle LCD display. Users can shoot above a crowd at a sold-out concert or go low to capture a baby’s first steps. With a 16.1-megapixel backside illuminated (BSI) CMOS sensor, the P600 is capable of capturing detailed photos and Full HD (1080/60i) videos even in challenging lighting conditions. The COOLPIX P600 also sports advanced features that appeal to serious photographers including full manual controls (P, S, A, M), an electronic viewfinder and improved battery life that allows up to 330 shots per charge. What’s more, the new Moon and Bird Watching Scene modes make the most of the extreme zoom range.

Nikon P600 Product Link: http://www.bccamera.com/product.php?productid=5145