All the advantages of a 35mm full-frame image sensor and lens interchangeability are now compressed in a body of unprecedented compactness – a dream once considered impossible – without compromising on image quality, shooting comfort, functionality or AF performance. Whether capturing still images or HD movies, you’ll enjoy what was previously only possible on larger high-end cameras. The extraordinary a7. Full frame without the full dimensions.
- 24.3-megapixel 35mm full-frame Exmor CMOS sensor
- New BIONZ X image processing engine
- Exceptionally compact, lightweight body
- High reliability and intuitive operability
- High-contrast, high resolution XGA OLED Tru-Finder
- Full HD 60p movie recording with advanced audio functions
- Enhanced Fast Hybrid AF
- Built-in Wi-Fi and NFC (Near Field Communication) and compatibility with PlayMemories Camera Apps
Sony transforms the world of full-frame photography with the introduction of its amazing new a7R – The world’s smallest and lightest 35mm full-frame interchangeable-lens camera* with the highest image quality in the history of the a lineup. This unprecedented combination of revolutionary compactness and remarkably realistic image quality with supremely natural detail will delight photographers and cinematographers seeking the best of all worlds.
- New 36.4-megapixel 35mm full-frame Exmor CMOS sensor and no optical low-pass filter
- New BIONZ X image processing engine
- World’s smallest and lightest 35mm full-frame interchangeable-lens camera
- Reliable body and intuitive operability
- High-contrast, high resolution XGA OLED Tru-Finder
- Full HD 60p movie recording with advanced audio functions
- High-speed, high-precision Fast Intelligent AF
- Built-in Wi-Fi and NFC (Near Field Communication) and compatibility with PlayMemories Camera Apps
*As of October 16,2013 according to Sony’s internal survey
Extraordinary Realistic Detail
New BIONZ X image processing engine
Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies
Detail reproduction technology and diffraction-reducing technology
Detail reproduction technology depicts details more faithfully with a more natural sense of dimension by preventing the overemphasized outlines that plague most digital images. Diffraction-reducing technology suppresses the effects of diffraction, which causes points of light to appear blurred especially at small aperture settings. By taking the aperture setting into account, this technology faithfully restores clarity to points of light and other fine details: It brings out the potential of the lens and image sensor so you can enjoy deep focus shooting of landscapes and more with a higher sense of clarity.
Area-specific noise reduction
Area-specific noise reduction is now more powerful than ever. It selectively devices the image into areas based on patterns ( such as edges, textures and evenly coloured areas like blue skies), then applies the most appropriate noise reduction for each area to markedly reduce noise and improve image.
Pre-order Sony A7 body only/ Pre-order Sony A7 with 28-70mm Lens Kit