Sony A7 III 28-70mm Kit

Product Description

Gain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.

Image quality evolves

Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed

A new version of the 24.2-megapixel5 Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster6 and a data processing capability that is 1.8 times higher6.

Back-illuminated full-frame sensor
Higher sensitivity and readout speed

The camera's 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at high speed, while minimizing noise to reveal fine details in every picture.

Reducing noise in high-resolution images
Up to 1.5-stop improvement6 in image quality

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.

Subtle gradation from shadow to highlight
Dynamic range of up to approx. 15 stops8

Approx. 15-stop dynamic range8 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Faithful colour reproduction
More accurate colour reproduction straight out of the camera

Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilization
The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step9 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.

14-bit RAW10 output for rich gradations
For smoother, more natural gradation, the latest BIONZ X™ image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW10 data output, even when in silent or continuous shooting mode11.

[1] Image sensor [2] The latest high-speed front-end LSI [a] 16-bit image processing

Take aim with high AF performance

4D FOCUS — AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF points

This camera features 693 phase-detection AF points12 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points13 to improve focus.

4D FOCUS: Fast AF speed
Up to two times14 faster AF performance

Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed14.

4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjects

The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.

Reliable AF down to EV-315 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-315, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF supports A-mount lenses16
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly—it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.16

Catch the eyes to see into the soul

Eye AF revolutionizes portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

• Even if face is partially hidden
• Even when looking down
• Even when backlit

Focus control via touch screen
The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

AF in Focus Magnifier
Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Capture decisive moments

Fast continuous shooting captures the height of a moment
The α7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking2 and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting18 at up to 10fps with AF/AE tracking at maximum resolution.

Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking2. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst

Shoot continuously in absolute silence
This camera allows silent shooting18 at up to 10fps with AF/AE tracking2. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting20
Artificial lighting flicker is detected and the shutter is timed to minimize possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting
Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings21, as well as operate image playback during data writing.

More realistic, expressive movies

High-resolution 4K HDR3 4
As well as new capability of recording stunning 4K movies3 through 2.4-times22 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)4 picture profile, supporting instant HDR workflow.

Image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K movies3

Full-pixel readout without binning in 35 mm full-frame mode makes it possible to condense approx. 2.4 times22 the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35 mm mode can be selected as needed. Furthermore, 4K recording3 employs XAVC S format at bitrates as high as 100 Mbps.

More comprehensive autofocus performance
Improved Fast Hybrid AF for movie recording

Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.

HLG (Hybrid Log-Gamma)4 for instant HDR workflow
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading.4

[1] High flexibility to fine-tune images as desired (colour grading required)
[2] Instant high-quality image (colour grading not required)

Supports S-Log3 and Slow and Quick Motion23
S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps24 for up to 60x quick motion and 5x slow motion.

Shoot with more assured reliability

Reliable features and operation in a compact body
The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.

Longer battery life to shoot for more professional lengths
The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos25 with one full charge. The BC-QZ1 optional battery charger allows quicker charging than charging via USB.

Dual media slots, UHS-II support
With two media slots, including one that's UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.

My Menu: faster to your favourites
Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.

Rating function
With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.

High connectivity for smooth workflow
USB 3.1 Gen 1 compatible USB Type-C26 port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.

 

20201125JH