Sony DSC-HX90 Camera

Take a better look at all you aim for, with the world's smallest1 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.

 

The result of over a century and a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.

 

The more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.

 

To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time.

 

The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now features even more compact dimensions; displays real-time preview and various shooting information, so that what you see onscreen is exactly what you'll get in your shot; and is retractable for portability, safety and practicality.

 

The high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle.

 

The new XAVC S format captures movies detailing extra-smooth action and high-quality sound with great fidelity to the original sources. Whether you’re shooting in XAVC S or high-definition AVCHD format, you can also simultaneously record another version of the same scene in a compressed, web-friendly MP4 format for convenient sharing.

 

For fuller-scale operability, you can assign frequently used manual focus, step zoom, quick zoom and other functions to the control ring around the circumference of the lens in front, then access and use those functions instantly as needed when shooting. Moreover, the camera grip has been ergonomically designed for optimal handling stability at all times.

 

Put your creative intentions in motion with Programmed AE (P)/Aperture priority (A)/Shutter-speed priority (S)/Manual (M) exposure modes. These modes provide you with all the flexibility that you need to manually control exposure and adjust background blur in order to capture the image that you're looking for.

 

Assign frequently used functions (Focus mode, White Balance, Picture Effect, etc.) to customisable buttons and keys for easier, quicker access to such functions while shooting. For example, you can assign 12 functions to the Function button, then press it, choose a function, and adjust function parameters via the control ring or rear control wheel.

 

Have no fear of handheld movie shooting. Intelligent Active Mode, featuring Sony's advanced frame-analysis technology and 5-axis image stabilisation, compensates for camera shake. This mode reduces the blurriness that tends to occur in images when shooting handheld or shooting while chasing a subject in action.

 

An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

 

The camera's digital level gauge uses easy-to-read graphics to indicate clearly whether the camera is level and enables fine adjustment of horizontal alignment during shooting. It's useful for avoiding the occurrence of camera roll, to help ensure that your shots look steady and well-framed.

 

One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and One-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.