The rumors were that Hasselblad had a “game changer” in the works and yesterday, we were introduced to the X1D-50c, the world’s first mirrorless medium format camera.

Even with a 50-megapixel medium format sensor, the X1D keeps things compact in a body that’s half the usual weight of a digital medium format camera.

The specs are impressive: the 50MP CMOS sensor is about 1.5x the size of a 35mm full frame sensor, has 14-stops of dynamic range and a 100-25600 ISO range. Shutter speeds range from 60 minutes to 1/2000th of a second, with flash synchronization at all speeds in that range.

On the back is a 3.0″, 920k dot touchscreen LCD and a 2.36M-dot XGA electronic viewfinder.

There’s also dual SD card slots, Wi-Fi, GPS, mini-HDMI and a USB Type-C connector.

There will be two lenses at launch, a 45mm F3.5 and a 90mm F3.2, newly designed for the X1D under the new XCD moniker. There’s also an adapter that lets you use all 12 of the current H System lenses with the X1D but we don’t have many details on that as of yet.

Hasselblad says the X1D-50c should be available for purchase in August at an MSRP of $11995.00 for the body only. The XCD 45mm F3.5 and XCD 90mm F3.2 will arrive around the same time as well.