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Sony Trade-In Trade-Up Promotion

Interchangeable-lens Cameras
Alpha 9 III Body	Alpha 1 Body	Alpha 7R V Body	Alpha 7S III Body
Alpha 7CR Body Black	Alpha 7CR Body Sliver	Alpha 7 IV 28-70mm Kit	Alpha 7 IV Body
Alpha 7C II Body Black	Alpha 7C II Body Black	ZV-E1 Body Black	ZV-E1 28-60mm kit Black
ZV-E1 Body White	ZV-E1 28-60mm kit White	A6700 18-135mm Kit	A6700 16-50mm Kit
A6700 Body	FX6 Cinema Line Camera	FX3 Cinema Camera

Camera Lenses
FE 24-105mm F4 G OSS	FE 16-35mm F2.8 GM II	FE 24-70mm F2.8 GM II	FE 70-200mm F2.8 GM OSS II
FE 16-35mm F2.8 GM	FE 24-70mm F2.8 GM	FE 70-200mm F2.8 GM OSS	FE 100-400mm F4.5-5.6 GM OSS
FE 200-600mm F5.6-6.3 G OSS	FE PZ 16-35mm F4 G	FE 20-70mm F4 G	FE 70-200mm F4 Macro G OSS II
FE 16-25mm F2.8 G	FE 24-50mm F2.8 G	FE 24mm F1.4 GM	FE 35mm F1.4 GM
FE 50mm F1.2 GM	FE 50mm F1.4 GM	FE 85mm F1.4 GM	E PZ 10-20mm F4 G
E 16–55 mm F2.8 G	E 15mm F1.4G	E 11mm F1.8	FE 300mm F2.8 GM OSS
FE 16-35mm F2.8 GM	FE 85mm F1.4 GM II

 

For more information: https://alphauniverse.com/promos/trade-in-trade-up
* Eligible Products listed in above chart.
** Sony Authorized Retailer determines whether it participates in the Trade-In Trade-Up program and the timeframe that it will participate between 04/01/2025 –06/30/2025.

Offer, during Promotion Period, consists of up to $700 credit toward the purchase of each Eligible Product.
During the Promotion Period, participating Sony Authorized Retailers will add a discount as specified herein to consumer’s purchase receipt for every eligible trade in of one (1) working digital or film interchangeable lens camera or lens (as specified herein) for every purchase of one (1) Eligible Product listed herein, usable at the time of Final Checkout or at the point of sale register. Sony Authorized Retailer may offer, on its own and in its sole discretion, a Trade-In amount that is separate and in addition to this offer and such Trade-In amount may vary including according to condition and age of the Trade-In. The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Eligible Product at the time of Trade-In. The discount to the consumer is forfeited if the new Eligible Product is returned for any reason or cause whatsoever. The Traded-In/used product must be surrendered at time of Trade-In (for e-commerce execution, physical receipt by the Sony Authorized Retailer or notification from carrier is considered an act of surrender). Multiple Trade-In discounts cannot be combined and applied to the purchase of any one item.
© 2025 Sony Electronics Inc. All rights reserved. Sony, its logo and the Sony logo are trademarks of Sony Corporation. Prices and offers non-redeemable for cash, non-transferable and may not be combinable with other offers/discounts. Offer valid on in-stock items only. No substitutions or rain checks issued. Other restrictions may apply. Reseller prices may vary. Prices and offers stated do not include tax or shipping. Specifications, availability, prices and terms of offer are subject to cancellation or change without notice. Sony is not responsible for photo-graphic, typographic or system errors.