Sony Promotions

Sony FE 100mm F2.8 Macro GM OSS

start of prefixes This versatile 100 mm macro lens offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter *2 . G Master resolution and bokeh contribute to impressive macro...

Sony FE 100-400mm F4.5-5.6 GM OSS

G Master super-telephoto zoomThis top-performance G Master zoom lens covers a broad 100 mm to 400 mm focal length range that is ideal for sports, wildlife, and other subjects that require a long...

Sony FE 135mm F1.8 GM

An F1.8 135 mm prime with superb resolution, bokeh, and AFUnsparing application of Sony's most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers...

Sony FE 200-600mm F5.6-6.3 G OSS

Sony FE 300mm F2.8 GM OSS

The SEL300F28GM is the lightest large-aperture telephoto lens in its class1, delivering outstanding optical perfor

Sony FE 400-800mm F6.3–8 G OSS

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Sony FE 400mm F2.8 GM OSS *Non-cancellable

Superlative G Master quality in the world’s lightest1 400mm F2.8 lens uses two newly developed XD (extreme dynamic) Linear Motors for fast precise autofocus to take full advantage of the world’s...

Sony FE 600mm F4.0 GM OSS

Sony RX1R III

Sony RX1R III full-frame premium compact camera optimized with 61 MP1 CMOS sensor, ZEISS® Sonnar T* 35mm F2 lens, BIONZ XR™ processor and AI-based subject recognition7. Compactness with superb image...

Sony ZV-1 II Camera White

  Capture the world the way you want. The ZV-1 II is an ideal all-round vlog camera that streamlines shooting on the go, allowing you to capture amazing quality video and audio without any complex...

Sony ZV-1 II Camera Black

  Capture the world the way you want. The ZV-1 II is an ideal all-round vlog camera that streamlines shooting on the go, allowing you to capture amazing quality video and audio without any complex...

Sony DSC-RX100M7

RX100 VII Premium Compact