Sony Promotions

Sony FE 100-400mm F4.5 GM OSS

start of prefixes This exemplary 100-400 mm super-telephoto zoom lens is ideal for wildlife, birds, sports, photojournalism and more. Maximum aperture is a constant F4.5 and AF performance is fast...

Sony FE 12-24mm F2.8 GM

Sony FE 14mm F1.8 GM

Sony FE 16-35mm F2.8 GM

Fast, high-resolution F2.8 16–35 mm zoomThe first wide-angle G Master zoom lens offers performance that will take full advantage of the high-resolution potential of the latest and future camera...

Sony FE 16-35mm F2.8 GM II

  The FE 16-35mm F2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced cameras. Unequalled AF performance...

Sony FE 16mm F1.8 G

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Sony FE 24-105mm F4 G OSS

Sony FE 24-70mm F2.8 GM

  A new era of standard zoom performanceNo-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera...

Sony FE 24-70mm F2.8 GM II

  The full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest 2 Full Frame F2.8 constant aperture Standard Zoom lens...

Sony FE 28-70mm F2 GM

A bright, versatile F2 standard zoom Sharpness that maximizes body potential F2 G Master design for extraordinary depth Constant F2 in a compact, lightweight lens Precise, reliable, responsive AF...

Sony FE 24mm F1.4 GM

Stunning F1.4 resolution in a mobile prime lensUnsparing application of leading-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even...

Sony FE 35mm F1.4 GM

  A small, bright 35 for breathtaking imagesSony's most advanced technology is packed into this high-performance E-mount lens, delivering eye-opening G Master resolution and bokeh with extraordinary...